Tuesday, October 25, 2011

I am in love with a Hummer

By Doreen Hammond
The big things in life are fascinating. As children we had big plans and dreams, plans to buy aeroplanes once we saw one in the sky and mansions as we drove past plush mansions in the company of our parents.
Our love for big and expensive things as we grow is not necessarily a bad idea if only these expensive things could be acquired through genuine sweat and toil.
However, it so happens that most of the time, these things are achieved on the back of theft and fraud.
These days, newspaper pages are full of pictures and announcements of wanted people who are accused of defrauding their employers and others. Publications of stories of people we have admired from afar only because of the big things they own, but who are later convicted for drug trafficking are also in the library.
The accountant is aiming at a two-storey house while the accounts clerk wants to put up a three-storey version of the same house. The chief executive is thinking of getting a 6-cylinder vehicle while the general manager is frantically scheming to buy a V8.
Since most of us do not earn enough to support such grandiose acquisitions, we end up dipping our hands into coffers which do not belong to us.
The result invariably is normally constantly looking over the shoulders, dismissal from work, long prison sentences, and sometimes people becoming fugitives of the law.
In the case of some up-and-coming entrepreneurs, this could spell the doom of their otherwise flourishing businesses as they invest capital in the posh cars and mansions to the detriment of their businesses. We seem to have thrown away one of the basic teachings at home: Cut your coat according to your cloth.
Acquiring nice and big things in life is not a crime, but going to lengths to acquire them, sometimes through foul or dubious means, is the issue here.
I have come across friends clutching three of the most expensive phones in vogue, while their rents have remained outstanding for months. Others drive some of the flashiest cars in town while their children’s school fees remain unpaid. Misplaced priorities?
While in the UK recently, my perception about cars changed completely. For instance it took me three days in London to spot a Range Rover Sport. Throughout my two-week stay, I never saw a Hummer or any of those American fuel guzzlers that adorn our streets here in Ghana.
Most of the cars in London, and I’m told, other parts of Europe, are the small cars designed to move people from one place to another. Therefore cars like the Nissan March, Peugeot 106, the Renault Clio, the Morris Minor and such other small vehicles dominate their roads, while we drive the Toyota Sequoia V8, the Infiniti V8, the Nissan Armada, the Escalade and the Hummers. It appears the in thing now is the bigger the car, the richer and more respected the owner.
Is it not ironic that a country which is just wriggling its way out of HIPC and must still carry bowl in hand to our benefactors who we feel more comfortable calling development partners, should show so much affluence and crass pomposity in the midst of our squalor and poverty?
I mean schools under trees, Sodom and Gomorrah, lack of potable drinking water, no toilets in homes, dirty markets, limited access to health facilities, and frequent appeals by mothers in the media for money to enable children undergo surgery in order to live; an indication of a poor social welfare system.
Have we sat down to reflect for once, the dire consequences on us if our donor friends (the real word, not development partners) decide to also invest their wealth in such vain and mundane ventures and forget about us?
This brings to the fore the issue of our choice of cars. What should inform the average Ghanaian in his attempt to choose a car from the market? Must it be a used or new car and what are the factors to consider? (Note that we are looking at the average Ghanaian and not the self- actualised tycoon or big-time businessmen and women whose choice is more or less a statement to announce to society that they have arrived at the top.)
The emphasis is on the average worker who just needs a means of transport to move from one place to another just because of an unreliable public rail and bus transport system.
I asked Mr Francis J. Amegayibor, General Manager (sales) of Silver Star Auto Limited for advice on choosing a car.
“You are better off with a new car”, he thinks.
He buttresses his point with the fact that new cars have the benefit of a warranty, are less problematic and maintenance cost is lower.
Mr Amegayibor says it is necessary to consider maintenance cost and the budget available in making that decision.
He says although used cars can be bought at cheaper prices, they are more accident prone and are more likely to break down.
To him, prestige and social status does not influence his choice of a car, his main concern is durability.
Mr Kwesi Blankson, an exporter of used Korean cars at Achimota does not support the idea of buying a new car in Ghana.
He is of the view it does not make economic sense to invest heavily in a new car because of the nature of our roads which would not make it last. For him, buying a used car and changing it after every five years is a better deal.
Mr Leslie Sackeyfio is a chartered insurer and the owner of a pre-owned Toyota |Corolla which he bought because “I wanted to use a Toyota and the budget could buy a home-used one”.
He said most of the new cars being sold on the market have smaller engines and are not as comfortable as the home-used Toyota.
In making the decision, Mr Sackeyfio had certain specifications in mind. He made sure the car had a fitted audio system to save him the trouble of the system being removed by thieves and also removing the face each time he parks and leaves the car unattended. He prefers an automatic transmission because he has been told that it protects the engine.
Another factor Mr Sackeyfio considered in making his decision is the availability of spare parts. He believes that most of the cars on the market now, even though new, cannot be used extensively over a long time and that the state of the roads on which one drives daily should inform our choice of vehicle.
Above all, he thinks that the cost of maintenance/servicing in spite of extensive use should be compatible with salary and maintenance allowance. Getting a new car is Mr Sackeyfio’s wish but he emphasises “not just any new car”.
It seems that buying a car is akin to choosing a wife and individual choices would continue to vary.
It is true that we earn our own income and can, therefore, decide to spend it anyhow we fancy. But, we should also consider that we live in a society where most people can hardly put food on the table. How about creating the right balance between satisfying our ego and comfort and contributing to the welfare of society?
Like putting a bowl of food on that hungry woman’s table, or giving a token to that little boy who needs just a few cedis to remain in school.
The next time you fall in love with a Hummer or any of those cars whose price can conveniently buy a three-bedroom house, ask yourself: Do I really need this car? Can I fuel and maintain this vehicle? Who am I out to impress? For what shall it profit a man if he sits high up in the sky and looks down at his brother starving to death?

• Writer’s e-mail: aamakai@hotmail.com

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